Krafton's 10th Straight G-STAR: The Last Korean Giant Standing

When the list of G-STAR 2026 exhibitors came out, Korean press focused on who was missing. One name was missing from that list: Krafton. The PUBG maker is attending for the 10th year in a row, Issue On reports, with a large zone in Exhibition Center 1, and it's now one of the few big Korean publishers still on the floor. (See why the others went to Tokyo.)

The booth

Krafton's zone is one of six in Hall 1 with more than 100 booths each. Earlier reports describe a "KRAFTON NOW" line-up of five games, including PUBG: Battlegrounds and the rhythm-action game Waltz & Jam, which launches globally on December 3 (see our G-STAR preview).

Why Krafton keeps coming

Krafton's first G-STAR streak began in 2017, the year PUBG exploded in early access. For a company that sells to the world, G-STAR is a home-crowd show: a place to meet Korean players face to face, recruit developers and show investors it is more than one game.

More than PUBG

For years critics called Krafton a "one-game company". It has spent the last five years proving them wrong:

• Unknown Worlds (acquired 2021) makes Subnautica, and Subnautica 2 passed 5 million sales in 22 days this year.
• inZOI (early access 2025) is Krafton's own life sim, a direct challenge to The Sims, with AI-driven characters.
• Tango Gameworks came with Hi-Fi Rush.
• ADK Holdings, a Japanese animation and advertising group, was bought last year.

The bigger picture

Krafton's results show both its strength and its risk: revenue grew 11.6% last quarter, but profit fell as PC sales cooled (read our earnings story). Its loyalty to G-STAR is good for the show, and it's smart business: in a year when rivals stayed home, Krafton has Korea's biggest stage almost to itself.

See all exhibitors in our ranked guide.