Block Blast Was 2025's Most Downloaded Mobile Game. You May Never Have Heard of It
368 million downloads, more than Roblox and Free Fire, and almost no in-app purchases. How a simple block puzzle from Hungry Studio quietly became the most installed game on the planet.
Ask people to name the most downloaded mobile game of 2025 and you will probably hear Roblox, Free Fire or something from the Pokémon universe. The real answer is a game with no characters, no story and no famous brand: Block Blast.
According to AppMagic estimates, Block Blast, made by Hungry Studio, was downloaded about 368 million times in 2025, more than any other mobile game. That was over 70 million more than Roblox in second place, and up from about 222 million in 2024.
What it is
If you have played Tetris, you already understand half of Block Blast. You are given a grid and a set of block shapes. Place them to fill complete rows or columns, and those lines vanish. Run out of space for the next shapes and the game ends.
The twist is that nothing falls. There is no timer and no gravity, so you can take as long as you like over each move. The pieces cannot be rotated either, which turns every placement into a small puzzle about the future: where will the awkward L-shape fit three turns from now?
The 2025 top five
Block Blast beat some of the biggest names in mobile gaming:
1. Block Blast: about 368 million downloads 2. Roblox: about 295 million 3. Free Fire: about 287 million 4. Subway Surfers: about 191 million 5. Pizza Ready: about 166 million
Its biggest market by downloads was Indonesia, with more than 73 million, followed by the US (36 million), Vietnam (24 million), Brazil (21 million) and India (20 million).
A hit without in-app spending
Here is the unusual part. Block Blast makes almost nothing from in-app purchases. It is an ad-driven game: players see adverts between rounds, and the publisher earns from those views. That is why it rarely appears on top-grossing charts even as it dominates download rankings.
That model suits the game perfectly. Sessions are short, the rules are universal and there is nothing to buy that would change the experience. People play it while waiting for a bus, during a TV ad break or before going to sleep, and each session serves a few ads.
Why it works
Zero learning curve. Anyone can understand it in five seconds, regardless of age or language.
No pressure. Without a timer, it is relaxing rather than stressful, a rare quality in mobile games.
Endless "one more go". Every round ends with a score to beat and an obvious mistake to avoid next time.
It suits every phone. A simple 2D puzzle runs smoothly on cheap, older devices and uses little data, which matters enormously in fast-growing markets such as Indonesia, Vietnam and India, where many players use budget phones.
It also benefits from timing. Puzzle games have always been among the most played categories on mobile, but most of the famous ones, from Candy Crush Saga to Royal Match, are built around levels and boosters. Block Blast goes back to the purest form of the idea, closer to a classic newspaper puzzle than to a modern live-service game.
WGC's take
Block Blast is a reminder that the biggest audience in gaming is not the one that watches trailers or follows showcases. It is the one that has a few spare minutes and a phone. Hungry Studio gave that audience a clean, calm puzzle, and the world downloaded it hundreds of millions of times. In the age of billion-dollar live-service games, the most installed game of the year is a grid and some blocks.