Sega at G-STAR 2026: Total War: WARHAMMER 40,000's Korean Debut
The grim far future comes to Busan, alongside Football Manager 27 and a new Crazy Taxi. What's at Sega's booth, and how a company that supplied jukeboxes to US military bases became a games legend.
Sega is one of the oldest names in video games, and at G-STAR 2026 it's bringing one of its newest. Total War: WARHAMMER 40,000 is being unveiled in Korea for the first time, according to DigitalToday, as the headline of Sega's booth in Hall 2's Global Game Showcase.
What's at the booth
- Total War: WARHAMMER 40,000 from Creative Assembly: huge-scale strategy in Games Workshop's grim far future, with space marines, orks and planet-sized battles. Inven Global lists it among the unreleased games in Hall 2's Intel experience zone.
- Football Manager 27: the management series is back on its yearly schedule (see our November releases guide). Demos are available.
- A new Crazy Taxi: Sega's arcade classic returns, with demos at the booth.
Total War, from Shogun to the stars
Creative Assembly is a British studio founded in 1987, and it has belonged to Sega since 2005. It made its name with Total War: Shogun (2000), which combined turn-based campaign maps with real-time battles involving thousands of soldiers. The Total War: WARHAMMER fantasy trilogy (2016-2022) became the series' biggest hit. Taking it into the 40K universe, with tanks, aircraft and guns instead of swords and dragons, is the boldest change in its history.
Sega's long road
Sega's name comes from SErvice GAmes, a company that supplied coin-operated machines, including jukeboxes and slot machines, to American military bases in Japan after the Second World War. It went on to make arcade machines, then consoles, then Sonic the Hedgehog. Since leaving the hardware business in 2001, Sega has become one of the industry's most varied publishers, with Yakuza, Persona (through Atlus), Football Manager and Total War all under one roof.
Why it matters
Total War: WARHAMMER 40,000 is one of the most anticipated strategy games of the next few years, and Busan is getting an early look. For Korean strategy fans, who grew up on StarCraft, it's a reminder that the genre is still alive on a huge scale.
See where Sega sits in our ranked exhibitor guide.